Wednesday, February 4, 2015

A Juxtaposition of Commercials

I loved the esurance Walter White commercial during the Super Bowl. It had everything I look for in an advertisement. It was easy to laugh at as well as short and to the point, and the pop culture references made it all the more enjoyable. The ads in general were very enjoyable this year for the most part, and helped make the experience of a great game even better.

Besides this commercial, my favorite one by far was the domestic violence PSA. It was absolutely chilling, with the calm 911 call over images of domestic unrest, and I know that a lot of people really didn't like it because it made them upset. However, these people miss the point. The advertisement was supposed to make us uncomfortable, and it absolutely achieved its purpose. So many people say it was too glum, but they fail to see the reality that people who are victims of domestic violence live with. In my opinion, this was the most powerful advertisement of the Super Bowl. It was meant to make us upset about something that happens behind closed doors every day.

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